Archive for April, 2008

Why Internet Security Can Bring You More Clients

Most people have some concept of the issue of security when it comes to websites. We do what we can to make sure our own personal data is secure when we either join the member’s section of a website or make a transaction online.

But how secure is your own website? More importantly, how secure is your whole business?

Regardless of the size of your online business, it is essential that you pay proper attention to how secure your website is when it is used by your customers. There is a very real and justified expectation that business owners should do all they can to protect the identity and information of all their clients, regardless of whether the business involves a social networking site or an international banking chain.

It’s not just a case of protecting yourself against a major data breach either. Even the smallest breaches can cause big problems and they can still lose you valuable clients. If you are in any doubt that a small breach wouldn’t be too much to worry about, think about the saying that dissatisfied customers tell far more people about their experiences than satisfied ones do.

So how does paying proper attention to security issues affect your relationship with your customers?

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Engaging A Company To Perform Regular Checks Is Money Well Spent

Every company wants to keep tabs on their spending and keep their accounts in check, in order to keep their profits healthy. But there are some areas where is doesn’t pay to skimp on what you need.

One of these areas is internet security. Hackers can strike at the very heart of your business if you let them, and you can be assured that if they do you will stand to lose far more business (and money) than you would by investing in the services of a company that can stay on top of your security issues for you.

It is important to bear in mind that you are buying far more than just a service, albeit a very comprehensive one. You are buying peace of mind, both for yourself and your clients, and as such it leaves you to get on with the business of taking care of them while more skilled professionals take care of your business’s weak spots.

But why are regular checks necessary, you may be asking yourself? Surely all you need to do is get a professional to determine the viability of your current situation and rectify any weaknesses that may be there?

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Can A Hacker Bring Down Your Whole Business?

Perhaps the question should really be, how long could they bring down your business for?

It’s an alarming thought, but in truth a single hacker with the right knowledge could seriously damage your business to the point that you wouldn’t be able to function in any real way for several days, perhaps even longer.

It’s clear that you have a responsibility to make sure your business is as safe as it possibly can be. In this sense the best stance to take is to assume that yes, a hacker could indeed bring down your whole business. Are you prepared to let that happen?

Of course not – and this is why you need to put in place adequate measures to protect yourself from attack by hackers with all kinds of motives for doing what they do.

If you still aren’t convinced it may pay you to do a little research on the consequences that hacking can bring. A famous example occurred some ten years ago to Pixar Animation. An email purporting to come from the CEO (but actually coming from the hacker who had managed to get into the system) was sent to every employee detailing exactly how much each of them got paid.

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