Archive for January, 2009

Why One Tiny Flaw Can Destroy The Confidence Of Your Customers

Compromises to security come in all shapes and sizes. There are the big network problems that are caused when a hacker breaks through and causes all kinds of trouble. And then there are the minor mistakes which are made by well meaning employees who think they are acting in a good way. An example of this could be the act of bringing in a corrupted file from home to use at work, without realising the danger.

But however the errors happen, the endgame is the same. If your customers become aware that there is a problem, their confidence will start to melt away with it. This is true even if the problem has now been solved.

Unfortunately some people spend so much time thinking about solving the big problems that they fail to notice the small ones. And these can cause just as much damage.

This is why internet security consultants are worth their weight in gold. Not all companies see this as the valuable asset that it is, but that is their loss. The truth is that companies who use this type of service will always be far better protected than those who don’t.

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What Is Hacking?

What is your definition of hacking? Most people think of the news stories that relate to big companies having embarrassing problems as their data is compromised. But in truth, hacking goes a lot further than this.

It doesn’t always have to be someone you don’t know who hacks into your systems and causes problems for your business. It could equally be someone who works for you that doesn’t have your best interests at heart. This is because the basic meaning of hacking is when someone accesses some or all of your computer systems without permission. And it doesn’t just happen over the internet.

Quite often, many people don’t see how widespread computer hacking can be. Assuming that they are only in danger from internet based attacks means they may not be covered for all risks. Even those companies that do all they can to prevent hacking which occurs online may have unwittingly turned a blind eye to other dangers.

This is why an understanding of what hacking is and what it involves can help you to protect your own business more fully. But what do you do if you don’t know all the ins and outs of the threats posed?

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The Potential Risk To Customer Confidence

Here is a theoretical situation for you to consider. Let’s suppose you have been doing business with one specific company online for a number of years. You have never had any problem with them at all during that time.

And then the day comes that you discover your credit card details have been compromised during an online transaction. In time the problem is solved and you are reimbursed, but you cannot shake that feeling that someone else knows your card details. You cancel that account and get a new card.

Now if someone asked you how you found your experience with that company, what would you say? Would you remember the years of good service you had from them? Or would you remember that one major problem?

We all know the answer to that one. If you run your own business and you have an online presence, you must make sure you protect your clients in every way you can. The confidence of the people who keep your business going is paramount to your continued success. As soon as that confidence is dented, it can take a long time to recover it – if you ever manage to do so at all.

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